August 2025. For two days running, one of the busiest corners of Seoul Africa Festival flew the Zimbabwean flag.
The community ran the country's 1st official booth, plating up traditional food, walking Korean visitors through a pop-up taste of Zimbabwe, and answering what must have been the ten-thousandth question about Victoria Falls and Great Zimbabwe. The queues never properly stopped. The pots emptied long before the crowd did.
For a large share of the Koreans who stopped by, this was their first real encounter with Zimbabwean culture. They left with full plates, a clearer picture of where Zimbabwe sits on a map, and, in several cases, a follow-up Instagram DM asking where to eat sadza in Seoul.
None of this happens without the volunteers. The kitchen crew who cooked from early morning, the booth team who stood on their feet for two days, the runners who restocked supplies between shifts, and the organisers who stitched the logistics together, you turned a stall into a country. Thank you.
Photos from the festival are live on the Events page. See you at SAF 2026.
